What it is

Super Seven Stars is a Myanmar conglomerate spanning automotive, retail, wholesale, service, sales, and distribution, with businesses ranging from automotive dealerships to supermarket chains and industrial distribution. The previous site copy filed the company under hospitality and tourism, which had nothing to do with what the business actually does. The revamp started by getting the classification right, then rebuilding the two pages that carried the weight of explaining it.

What I built

About Us needed the Chairman's story told properly. U Soe Lwin spent nine years in Japan working with established organizations like Toyota before returning to Myanmar in 2003, and the work ethic he brought back is the reason the company operates the way it does. A founder story only earns its place on the page if it is specific enough to be checkable, not a paragraph of the founder looking wise in the abstract. Businesses was the bigger job. The page held a dozen-plus logos under one generic paragraph, so each business unit needed its own accurate description: automotive dealerships, retail and wholesale chains, industrial distribution, shipping, and the rest of the portfolio. Alongside the copy, I put together a design guideline for their in-house designer, since a page carrying that many distinct business units needs a consistent visual system to read as one company rather than a logo wall.