Introduction
Work Experience
What I work with
Tech stack
Asia/Bangkok
English
Burmese
I help businesses show up in search and in AI answers, then hand over the system that keeps it happening. That covers the brief and the voice rules, the schema and structured FAQs that answer engines read, and reporting that explains movement rather than listing numbers. Clients are in Singapore, Myanmar and Thailand, across fintech, software, hospitality, security and media.
Chiang Mai based, with a Computer Science background, which is why what I hand over tends to be files a team can run rather than a deck they file. Outside client work I collect trading cards, co-run a floral design service, and build digital tools when I find a gap worth filling.
Career
Work Experience.
SmartLend / Smart Towkay VenturesOct 2022 – Present
Editor-in-Chief- 250+ data-informed articles and weekly business guides for Singapore's SME community. Rebuilt the newsletter and EDM pipeline on beehiiv: click-through rates up 20%, subscriber engagement up 25%. Organic traffic grew 35% in 2024.
- Produced branded financial content in partnership with OCBC and the Singapore Business Federation. Supported the launch of SmartLend.com.
- Prepared training data for the invoice management automation now running in the platform, and produced the visuals for every blog article and newsletter issue published to date.
Lethwei WorldMay – Jul 2026
Content SEO Consultant- On-page and technical SEO for a Myanmar combat sports media brand, organic only, no paid media. 73.1K Google Search impressions and 516 organic clicks across the three-month contract, with weekly impressions rising from roughly 2,600 to a sustained 8,000–9,000.
- Schema markup and structured FAQ content produced an A+ AEO score and a passing Google Rich Result Test, and 6,170 impressions inside AI-generated search results over the same period.
Yoma FleetJan 2025 – Oct 2026
Technical Writer- Ranked the Yoma Car Share landing page on page one, top three organic positions, for its core search terms.
- Built Engineering at Yoma Fleet from the ground up as a public-facing technical content property, and developed the knowledge base content structure referenced in "How Yoma Fleet Scaled Knowledge Base With AI."
- Yoma Car Share now surfaces as the top-cited answer across Claude, ChatGPT, and Gemini for "best car rental app in Myanmar" queries, a sign the content and SEO foundation is holding up in AI-generated search, not just traditional rankings.
Fluxion Tech2024
Content Consultant- Wrote the full content suite for a Thailand-Myanmar software company from scratch: website copy, Facebook content strategy, blog articles, and terms and conditions across a live public-facing site.
Myanmar Scam CheckerAug 2026 – Present
Content Strategy- Content strategy and the writing system for a community-driven platform helping Myanmar internet users identify and report online scams, reaching people at the moment they are being targeted rather than after.
- Content written for an audience that may never have read about scam tactics before: clarity and speed of comprehension matter more than polish.
Super Seven Stars2022 – 2023
Content Consultant- Website copy revamp for a Myanmar conglomerate spanning automotive, retail, wholesale, service, sales, and distribution. Rebuilt the About Us page around the Chairman's founding story and rewrote the Businesses page for every unit in the portfolio, plus a design guideline handed to their in-house designer.
Exera2023
Website & Content Consultant- Led the website revamp and sitemap rework for Exera's rebrand, a security and risk management firm. Restructured navigation and information architecture to match the new brand, and rewrote page-level content to reflect it.
Memories Group2019 – 2021
Content Marketing Specialist- Full-funnel content across a Myanmar integrated tourism group: editorial calendars, OTA management, and content production serving distinct audiences across six brands: Awei Collection, Keinnara Collection, Hotel Suggati, Balloons Over Myanmar, Burma Boating, and Memories Travel.
- Authored the 2019 Corporate Social Value and Sustainability Report end to end. Published a destination feature on Keinnara Hpa-An in Myanmar National Airlines' in-flight magazine (2020, pages 94 and 95).
Capabilities
What I work with.
Content Strategy & EditorialEnd-to-end content systems: brief, hook testing, section-by-section execution, voice consistency across channels. 250+ articles published, newsletter pipelines rebuilt, sustainability reports authored, across finance, hospitality, and tech.
SEO & AEOContent SEO, structured FAQ development, and schema markup for AI search citation. Measurement stack setup across Google Analytics, Search Console, and Tag Manager. Tools: Frase, SEMrush, Google Rich Result Test.
Newsletter & EDMNewsletter pipeline design and operations on beehiiv. AI-assisted audience segmentation inside CRM datasets. Click-through and engagement growth through cadence and segment strategy, not volume.
Digital MarketingFacebook-first community building, OTA management, organic growth, and audience development for Myanmar, Singapore, and global English markets.
Tools
Tech stack.
Search & AI visibility
Google Search Console
Bing Webmaster Tools
Yoast SEO
Semrush
Frase
Schema.org / JSON-LD
Rich Results Test
PageSpeed Insights
Lighthouse
ChatGPT
Gemini
Perplexity
Claude
Analytics & measurement
Google Analytics
Google Tag Manager
Amplitude
Web & CMS
WordPress
Elementor
WPML
Next.js
TypeScript
Vercel
Email & audience
beehiiv
Mailchimp
Acumbamail
Meta Business Suite
LinkedIn
Docs & delivery
ClickUp
Superhuman Docs
Zendesk
Google Workspace
Microsoft 365
Zoho
Grammarly
Design & assets
Figma
FigJam
Canva
Cloudinary
SmartDraw