thecontentguy
Beyond the brief

Case Studies.

Search, AI visibility, editorial and website copy across fintech, software, hospitality, security and media. Where a result can be shown, it is shown.
Start here

Flagship case studies.

The engagements with the clearest proof: search numbers, rankings and AI citations rather than a description of scope. Read these first.
Technical writing and search for the company behind Yoma Car Share, a car rental app in Myanmar: a landing page on page one, an engineering content property built from scratch, and the top-cited answer across Claude, ChatGPT and Gemini.
On-page and technical SEO for a Myanmar combat sports media brand. 73.1K Google Search impressions and 516 organic clicks in three months, May to July 2026.
Editor-in-Chief for a Singapore SME finance platform: 250+ articles, a rebuilt newsletter pipeline on beehiiv, and 35% organic traffic growth in a single year.
Professional Engagements

4 Client Engagements.

Complete content build for a Thailand-Myanmar software company: website copy, Facebook content strategy, blog articles, and terms and conditions written from scratch across a live public-facing site.
Website revamp and sitemap rework for Exera's rebrand, a security and risk management firm restructuring how its services are organized and found.
Website content revamp for a Myanmar conglomerate: the About Us page rebuilt around the Chairman's founding story, and the Businesses page rewritten for every unit in the portfolio, with a design guideline handed to their in-house designer.
Content Marketing Specialist at a Myanmar travel and hospitality group: editorial calendars, OTA management, a published in-flight magazine feature, and the group's 2019 sustainability report authored end to end.

Recognise your problem here.

Every engagement above started as one of six disciplines, sold in three tiers. Pick the problem you actually have, or tell me about it on WhatsApp first.