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Notes on SEO, answer-engine visibility and content systems, sent when there is something worth sending. There is no set schedule yet.
What you get
  • SEO and AEO in plain EnglishWhat search engines and AI assistants reward, explained for people who do not work in marketing.
  • News that affects your businessChanges in search and in AI answers, and what each one means for a smaller company.
  • How to think about the budgetWhere marketing money goes, what to measure first and what to stop paying for.
  • New work as it is publishedNew articles, case studies and free tools, sent when they go up and not before.
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How it worksEnter your address and tick the box. I send one email with a link to confirm it, and you are not on the list until you press the button on that page. Every newsletter carries a link to unsubscribe, and you can leave whenever you like.I use your address for this newsletter and nothing else. Sending an inquiry, buying a card or downloading a free tool never adds you to it, and the free tools still need no email. The privacy policy says what is kept and for how long.