thecontentguy
thecontentguy
Kaung Ye Marn

AEO/SEO & Content Strategist.

I build content systems that improve how businesses show up in search and in AI answers, then hand over the workflow so your team can run it without me.
What I Do

Products & Services.

Six disciplines, each sold two ways: I do the work and hand you the files, or you licence the system and your own team runs it.
Editorial & Content Strategy
Search & Answer Visibility
Newsletter & Email
Website & Landing Copy
Long-Form & Thought Leadership
Product & UX Copy
Past Projects

11+ Brands I've worked with.

Where the work has landed

8+ Trusted Industries.

Fintech & SME Finance
Combat Sports & Media
Hospitality & Tourism
Manufacturing & Trading
Software & Technology
Fashion & Design
Security & Risk Management
Mobility & Transport
Own Ventures

Personal.

A personal TCG collection spanning Pokémon, One Piece, and sports cards, curated for quality over quantity, with an online presence building across Facebook and YouTube.
A floral arrangement and bouquet service for special occasions. Built around aesthetic trust, not price competition.
Social Impact

Community.

A community-driven platform helping Myanmar internet users identify and report online scams, reaching people at the moment they're being targeted, not after.
Notes

Latest from the blog.

On content strategy, search and answer visibility, collecting, and the business of doing the work.
Content Strategy

The Handover Test

Every website project ends with a handover document nobody reads. Logins, plugin list, where the brand fonts live, who to call when the form stops sending.

SEO updates and news

Want to know what SEO would do for your business?

I write for owners, investors and clients who are not sure what search, answer engines and content would do for a business, or what it should cost. Sign up and get SEO updates and news, sent when there is something worth sending.

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From those I've worked with

Recommendations

I managed Kaung Ye Marn as a Technical Writer at Yoma Fleet. He successfully built our internal IT knowledge base, working closely with managers across teams to align on structure and priorities. He has strong potential in content management strategy and thinks about how content serves the business. I would recommend him to any team that needs technical content tied to real business results.
Moe HtetHead of IT · Yoma Fleet · Oct 2026
Many writers can make technical content readable. He made it readable without making it doubtful or wasting time. He asked precise questions, checked details with the product side before anything was published, and turned specifications into plain English that non-technical readers could follow. For any team that needs someone to bridge engineering and the people who use what engineering builds, I recommend Kaung Ye Marn.
Shine Maung MaungDirect Manager · Yoma Fleet · Sep 2026
I had a great experience working with Kaung Ye on the on-page and technical SEO for my website. His communication was excellent, his work ethic was first-class, and he consistently delivered high-quality work on time. I wouldn't hesitate to work with him again.
Nick ChapmanClient · Lethwei World · Aug 2026
Kaung is a great storyteller and a project manager. He showed tremendous growth as he took on digital marketing across travel and F&B verticals. Any organization would be lucky to have Kaung.
May OoDirect Manager · Memories Group · Sep 2021
An incredible persona of content writing. His ability to multitask different types of content marketing accomplished beyond competence. A fast learner and positive team player, surely an asset for any role requiring content strategy.
Ye TunDirect Manager · Memories Group · Apr 2020
Selected moments

Milestones

2020
Top 5 Blog Winner: Mekong Institute

Selected from regional submissions. Awards & Leadership recognition.

2020
Published in Myanmar National Airlines In-Flight Magazine

Destination feature on Keinnara Hpa-An, pages 94–95.

2020
Authored 2019 Corporate Sustainability Report

Memories Group CSR report, end to end, including data coordination and design briefing.

2021
Founded Minimalist Flowers

Floral arrangement service built around aesthetic trust, not price competition.

2022
Editor-in-Chief, SmartLend

Took on editorial leadership of Singapore's SME finance platform.

2024
35% organic traffic growth at SmartLend

Built keyword strategy at the brief stage, not retrofitted after publication.

2024
CTR +20%, Engagement +25% after newsletter rebuild

Rebuilt SmartLend's EDM pipeline on beehiiv with AI-assisted audience segmentation.

2026
Launched Myanmar Scam Checker

Community platform reaching Myanmar internet users at the moment they're being targeted.

2026
73.1K organic search impressions at Lethwei World

516 clicks and 6,170 AI-search impressions in three months, organic only. A+ AEO score, passing Google Rich Result Test.

2026
Page-one Google ranking for Yoma Car Share

The landing page I wrote the search foundation for ranks in the top three organic positions for its core search terms.

2026
Top-cited AI answer for Yoma Car Share

Cited first across Claude, ChatGPT and Gemini when asked for the best car rental app in Myanmar. A snapshot, because AI answers move.

No time to run your content system?

Let me do the work. Or let me build the system and hand it to your team. Either way, a fixed quote comes back within 1–3 business days.
Messages usually answered the same day, Asia/Bangkok hours.