Asia/Bangkok
thecontentguy
Kaung Ye Marn

content strategist

I build content systems, curate a TCG collection, and turn what I learn into products other people can use.
Past Projects

11+ Brands I've worked with

Where the work has landed

8+ Trusted Industries

Fintech & SME Finance
Combat Sports & Media
Hospitality & Tourism
Manufacturing & Trading
Software & Technology
Fashion & Design
Security & Risk Management
Mobility & Transport
Own Ventures

Personal

A personal TCG collection spanning Pokémon, One Piece, and football cards, curated for quality over quantity, with an online presence building across Facebook and YouTube.
A floral arrangement and bouquet service for special occasions. Built around aesthetic trust, not price competition.
Social Impact

Community

A community-driven platform helping Myanmar internet users identify and report online scams, reaching people at the moment they're being targeted, not after.
From those I've worked with

Recommendations

Kaung is a great storyteller and a project manager. He showed tremendous growth as he took on digital marketing across travel and F&B verticals. Any organization would be lucky to have Kaung.

May OoDirect Manager · Memories Group · Sep 2021

An incredible persona of content writing. His ability to multitask different types of content marketing accomplished beyond competence. A fast learner and positive team player, surely an asset for any role requiring content strategy.

Ye TunDirect Manager · Memories Group · Apr 2020
Selected moments

Milestones

2020
Top 5 Blog Winner: Mekong Institute

Selected from regional submissions. Awards & Leadership recognition.

2020
Published in Myanmar National Airlines In-Flight Magazine

Destination feature on Keinnara Hpa-An, pages 94–95.

2020
Authored 2019 Corporate Sustainability Report

Memories Group CSR report, end to end, including data coordination and design briefing.

2021
Founded Minimalist Flowers

Floral arrangement service built around aesthetic trust, not price competition.

2022
Editor-in-Chief, SmartLend

Took on editorial leadership of Singapore's SME finance platform.

2024
35% organic traffic growth at SmartLend

Built keyword strategy at the brief stage, not retrofitted after publication.

2024
CTR +20%, Engagement +25% after newsletter rebuild

Rebuilt SmartLend's EDM pipeline on beehiiv with AI-assisted audience segmentation.

2026
Launched Myanmar Scam Checker

Community platform reaching Myanmar internet users at the moment they're being targeted.

2026
3× month-over-month traffic growth at Lethwei World

A+ AEO score, passing Google Rich Result Test. Organic became the #1 acquisition channel.