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Writing on content, collecting, and building things.

Thumbnail of Who Owns the Sitemap?
Kaung Ye MarnAugust 20, 20266 min read
SEO & AEO
Who Owns the Sitemap?Ask who owns the sitemap and you will be pointed at a developer. That answer is the whole problem, and it survives every rebrand because nobody thinks…
Thumbnail of The Search Result Nobody Clicks Anymore
Kaung Ye MarnAugust 13, 20263 min read
SEO & AEO
The Search Result Nobody Clicks AnymoreAsk ten people how to get found online and nine will describe the same funnel: pick a keyword, write content around it, wait for the ranking to climb.
Thumbnail of What a Content System Actually Is
Kaung Ye MarnAugust 10, 20264 min read
Content Strategy
What a Content System Actually IsMost content advice tells you to batch your posts, plan a month ahead, and stay consistent. That's scheduling. It's not a system.

Earlier posts

Kaung Ye MarnAugust 5, 20263 min read
TCG & Collecting
The Case for Buying Fewer CardsMost collections grow the way a junk drawer grows: one card at a time, each addition reasonable on its own, the total eventually impossible to…
Kaung Ye MarnNovember 13, 20253 min read
Business & Growth
Grow to Invest or Invest to Grow?The question frames itself as a starting-point problem. Start with growth, build your base, then deploy resources once you have them.
Kaung Ye MarnAugust 14, 20243 min read
Career & Learning
Can We Keep Up with the Rapid Rise of Micro-credentials?August is when the question gets loud again. Schools reopen, enrollment spikes, and the inbox fills with advertisements for certificates, short…