Content Strategy
The Handover Test
Every website project ends with a handover document nobody reads. Logins, plugin list, where the brand fonts live, who to call when the form stops sending.
Notes
Writing on content and search.
On content strategy, search and answer visibility, collecting, and the business of doing the work.TCG & Collecting
A Card Collection Tracker That Dates Every Price
The Gilberto Silva autograph I bought on 21 September is, according to my own spreadsheet, worth six baht more than I paid for it.
SEO & AEO
Entity SEO for Companies Nobody Has Heard Of
Super Seven Stars runs automotive dealerships, supermarket chains and industrial distribution across Myanmar.
Business & Growth
The Constraint Test That Tells You Where to Spend Next
Spending more only works if the thing you're short on is money. Most growth stalls happen somewhere else entirely, in awareness…
SEO & AEO
The Denominator Nobody Checks
Somebody hands you an SEO audit and the first thing you look for is the number. Seventy-two. Eighty-eight.
Earlier
Content Strategy
The Brief Is the Only Part You Cannot Skip
Somewhere in the middle of a content build, someone notices the terms and conditions don't sound like the same company as the…
SEO & AEO
Who Owns the Sitemap?
Ask who owns the sitemap and you will be pointed at a developer. That answer is the whole problem, and it survives every rebrand…
SEO & AEO
The Search Result Nobody Clicks Anymore
Ask ten people how to get found online and nine will describe the same funnel: pick a keyword, write content around it, wait for…
Content Strategy
What a Content System Actually Is
Most content advice tells you to batch your posts, plan a month ahead, and stay consistent. That's scheduling. It's not a system.
TCG & Collecting
The Case for Buying Fewer Cards
Most collections grow the way a junk drawer grows: one card at a time, each addition reasonable on its own, the total eventually…
Business & Growth
Grow to Invest or Invest to Grow?
The question frames itself as a starting-point problem. Start with growth, build your base, then deploy resources once you have…