Asia/Bangkok

The Content Guy Workflow

Two ways to buy. I do the work and hand you the files, or you buy the system and your own team runs it.Everything here is a real, delivered discipline, not a menu of promises. Pick the one problem you actually have. Three tiers on every line, and prices in USD.
Pick The Problem

Disciplines

Seven disciplines, and each one sells two ways. Done for you means I do the work and hand you the files. Run it yourself means you license the system behind that work and your own team runs it. Pick the problem first, then pick how you want it solved.
Start-Up
The system as a markdown repo. You install it and run it yourself.
Scale-Up
Adds the configuration filled in together, and one workflow run alongside you.
Enterprise
Adds packaged skill files, a full install, one complete cycle run together, a check-in at 14 days, and a review at 90.
Those describe the Run it yourself tiers. Done-for-you tiers differ per discipline and are listed on each card.
English Version WorkflowEverything on this page is written and delivered in English.
Editorial & Content Strategy
Four people write and it reads like four people.
You buy the workContent Strategy & Editorial
USD 4802 rounds
Details
What you get
  • 1-month content calendar
  • 3-5 rule files
  • 1 brief template
What this covers

For when four people publish and it reads like four people. A new hire ships their first usable brief in week one instead of month three, a rule changes in one file rather than in five heads, and you can point at why a decision was made six months ago.

Industry applicable

Mobility and fleet operations, SME finance and lending, hospitality, industrial and manufacturing. Built for multi-team operations where more than one person publishes.

Search & Answer Visibility
Good pages nobody finds, and assistants that never cite you.
You buy the workSEO & AEO
USD 5302 rounds
Details
What you get
  • On-page SEO pass across a defined page set
  • Basics schema (Organization + WebPage/Article)
  • 1 keyword gap report
What this covers

For when a competitor gets named in an AI answer and you do not, or traffic sits flat while the page count keeps climbing. You get the schema that makes your pages readable to an answer engine, and a report that says which fix to make first.

Industry applicable

Sports and media, software and technology services, mobility and fleet operations. Suited to sites that need to be cited by AI assistants, not only ranked.

Newsletter & Email
Sends that go out when someone remembers, to a list nobody segments.
You buy the workNewsletter & EDM
USD 4502 rounds
Details
What you get
  • Category-and-channel taxonomy setup
  • Monthly newsletter cadence
  • A handful of email templates
What this covers

For when the newsletter stopped in month three, or nobody can say whether a given email is a receipt, an announcement, or marketing. Templates your team fills in without asking first, and a cadence that survives the person who set it up leaving.

Industry applicable

Real estate and property platforms, SME finance publications, subscription and membership media. Built for teams sending both transactional and editorial email.

Website & Landing Copy
Pages arranged the way your org chart is, not the way visitors search.
You buy the workWebsite Copy
USD 5602 rounds
Details
What you get
  • 4-6 pages (Home, About, Services up to 5 categories, Contact)
  • One voice pass
  • SEO basics (meta title/description per page)
What this covers

For a launch, a rebrand, or a site where every page sounds like whoever happened to write it. One voice across the lot, built section by section, homepage last because it has to reference what the other pages actually ended up saying.

Industry applicable

Automotive, retail and F&B groups, risk and compliance services, hospitality, and multi-entity conglomerates holding one voice across separate business lines.

Social & Community
A posting schedule with no measure attached to any of it.
You buy the workDigital Community Building
USD 3502 rounds
Details
What you get
  • 1-month post cadence
  • 1 engagement report
What this covers

For when you run a public space you are answerable for and a moderator has to make a call at 11pm with nothing to point to. Guidelines that settle the hard cases in advance, a right of reply, and a record of what was decided.

Industry applicable

Trust and safety platforms, security and risk services, and consumer brands running a public community they are accountable for.

Long-Form & Thought Leadership
Your team does interesting work and none of it gets published.
Run it yourself only
You buy the systemLong-Form & Thought Leadership
USD 700Adds the configuration filled in together, and one workflow run alongside you.
Details
The rule it runs on

Real material first, drafting second.

What this covers

The hard part is never the writing, it is getting substance out of the people who have it, so sourcing is its own workflow with its own gate. Then three shapes for written pieces, a separate set of rules for anything read aloud, and a confidentiality filter that runs before drafting rather than before publishing.

Product & UX Copy
Three words for the same action, and empty states nobody wrote.
Run it yourself only
You buy the systemProduct & UX Copy
USD 760Adds the configuration filled in together, and one workflow run alongside you.
Details
The rule it runs on

Write the states nobody remembers.

What this covers

An inventory of every string that already exists, which usually finds three words for the same action and a placeholder that reached production. Then the screens, and the states that ship as whatever the developer typed: empty, loading, partial, error, success.

The Full Workflow

Best value
For when you would otherwise brief five suppliers and spend your own week reconciling them. One brief, one voice, one schedule, and an email that knows what the website says.
All five packages, one tier
  • Content Strategy & Editorial
  • SEO & AEO
  • Newsletter & EDM
  • Website Copy
  • Digital Community Building
Done for you throughout, and never sold as a mix of tiers — what you are paying for is the five running as one system rather than five suppliers who share an invoice.
USD 1,900USD 2,370
2 rounds
Some disciplines work better together
  • Editorial & Content Strategy + Search & Answer Visibility An editorial layer feeding pages nobody can find is half a system. 10% off combined, matching tier.
  • Website & Landing Copy + Search & Answer Visibility New pages need on-page SEO the day they ship, not as an afterthought. 10% off combined, matching tier.
  • Newsletter & Email + Social & Community One owned channel, one earned, run together they compound. 10% off combined, matching tier.
Select both and mention it in your notes; the discount is applied when your invoice is prepared. Three or four done-for-you disciplines at the same tier: 15% off the combined price, applied when your invoice is prepared. Two or more systems at the same tier: 15% off the combined price, applied when your invoice is prepared.
Start an inquiryNothing is charged here. This sends me what you picked so I can scope it and send a quote.
Your selectionNothing selected yet. Add a discipline above in either mode, or describe what you need in the notes.
Expect a reply within 3–5 business days.
No form, no commitment. Tell me the problem and I'll say whether a package fits.
Currency

All prices shown in USD. If you need to pay in MMK, the exchange rate will be confirmed at the time of invoicing based on that day’s market rate. Myanmar’s official and market rates can differ significantly, so a rate quoted in advance would not reflect what you’d actually pay.

Mixed tiers

Mix tiers across disciplines freely — Website & Landing Copy at Enterprise next to Search & Answer Visibility at Start-Up is a normal thing to buy. What a mix loses is the matching-tier discount, which is why the pairs above say “matching tier”. The Full Workflow is the one exception: always a single tier across all five packages, never mixed.

Every proof point above traces to real delivered work. No client names appear on this page by design; ask if you’d like specific references for your industry.

Before You Ask

Questions

What is the difference between a package and a system?

A package is work I do for you: you get the articles, the pages, the audit, the emails, finished. A system is the way that work gets made, handed to your own team — the workflows, the gates, the templates, the failure modes, and one configuration file you fill in with your own tools and approvers. Buy a package and you own that deliverable. Buy the system and your next hire produces one in their first week. Most people start with a package, and the ones who buy a system have usually seen the package first.

Is anything free?

The Four-Beat Checker, on GitHub, with no signup and no email capture. It reads a guide or how-to draft and tells you which of the four beats is missing and which single fix would do the most. It is the whole package rather than a teaser, and opening the repository is the clearest way to see what a system actually looks like before you pay for one. The product guide has the links.

Who can use a system after we buy it, and does it expire?

The licence goes to the company on the invoice and its wholly-owned subsidiaries, not to a person or a seat, so any number of your staff and contractors can use it for your own work. It is perpetual for the version you bought — nothing renews, nothing switches off. You can modify your copy internally; you cannot resell it, publish it, or build a competing product out of it. There is no obligation on me to ship updates, so a system you bought two years ago reflects two-year-old practice: that is the trade you make for a licence that never expires.

How do I start, and what happens after I send an inquiry?

Tick what fits, send it, and nothing happens to your money. Within 3-5 business days you get back either questions or an order form with scope, price and dates on it. You sign that, the deposit clears, work starts. Nothing on this website is a contract — the order form is the first thing that is.

How does payment work?

Invoices go out once scope is agreed. A 60% deposit is due to begin the engagement, with the remaining balance due on delivery. Work does not start before the deposit clears, and final files are handed over once the balance is settled.

What payment methods do you accept?

Mobile wallets (KBZPay, WavePay) and bank transfer (KBZ Special Account, Yoma Flexi Everyday Account) for Myanmar-based payments. International transfer and other arrangements are available on request. Prices are quoted in USD; payment in MMK is possible at a rate confirmed on the invoice date.

Why are prices in USD when you are based in Myanmar?

Because most of this work is for clients across Southeast Asia, and one stable currency is easier to compare than six. Myanmar's official and market rates can differ significantly, so no MMK rate is quoted in advance — it is confirmed on the invoice date and applies to that invoice only.

Do you work on retainers or one-off projects?

Both, and most people start with a project. You buy the build once, see whether we work well together, and only then decide about anything monthly. Where a package includes an ongoing cadence — a monthly newsletter, a recurring pulse report, a post schedule — that carries on as a retainer, quoted per month once the build is delivered.

What counts as a revision round?

Say you send notes on Monday, your colleague adds two more on Tuesday, and on Wednesday you remember a third thing. That is one round, not three, because I had not restarted work yet. The count moves when I begin acting on it, not when you hit send, so you can add to it or pull something back at no cost until then. Asking for a new page or a new channel partway through is not a revision — that is new scope, and it gets a price before it starts.

How long does an engagement take?

A Start-Up job is usually a week or two. Scale-Up runs three to five weeks. An Enterprise build is six to ten weeks, depending on how much already exists to work from. Every one of those assumes your feedback lands inside the window on the order form — a week of silence moves delivery by at least a week, which is arithmetic rather than a penalty. Real dates go on the order form; these are for planning.

Can I mix tiers across different packages?

Yes. Scale-Up website copy next to Start-Up email is a normal thing to buy, and three or four done-for-you disciplines at one matching tier earns 15% off. Systems work the same way, with their own 15% for two or more at one tier. The one exception is the Full Workflow bundle: a single tier across all five, never a mix, because what you are paying for there is the five running as one system rather than five suppliers who happen to share an invoice.

Who owns the work once it is delivered?

You do, once the balance is paid. Use it, change it, sell the business with it — the copy, the pages, the briefs, the reports, the rule files. Ownership moves on payment rather than on delivery, so files sent before the invoice clears are yours to review, not yet yours to publish. What stays mine is the method behind them: the templates and frameworks I build with, which I keep using for other clients.

Do you use AI to write this?

Yes, as part of the workflow, and openly. Nothing reaches you unread — every deliverable is reviewed, edited and fact-checked by me, and I answer for it as my own work. Your confidential material is not used to train third-party models. The place AI actually earns its keep is not the drafting: it is the rule files and routers that let a new hire produce something on-brand in their first week.

What is not included?

If you need someone to build the site, run the ads, or press publish on your channels, that is not this — I work alongside whoever does. Also outside scope: image sourcing and licensing, translation, and legal or regulatory sign-off on anything you publish.

What if it is not working out?

Say so in writing and it ends — no notice period, no argument. You pay for work done to that date, and the deposit covers it up to its value. What you will not get back is the deposit itself once work has started, because it reserved time that cannot be resold after the fact.

Usually answered the same day, Asia/Bangkok hours.