I do the work, or I hand you the system that does it.
Six disciplines, three tiers each. Pick the problem, and a fixed quote comes back within 1–3 business days.Buying content by the hour is over.
It stops working the moment you need the same thing twice.- You buy hours, and what the work taught leaves when the invoice closes.
- Every brief starts from nothing, so the second piece does not match the first.
- Quality depends on who happened to be free that week.
- Nothing is written down, so you pay again for a decision you already paid for.
- You buy a finished thing, or the system that makes it. Both are fixed scope.
- The rules are written down, so piece ten matches piece one without supervision.
- Your own team can run it. That is what the licence is for.
- The decision is made once. After that it is a file you own, not a retainer.
Six disciplines, three tiers.
Every card toggles between done for you and run it yourself. Pick the problem first, then how you want it solved.Details
- 1-month content calendar
- 3-5 rule files
- 1 brief template
For when four people publish and it reads like four people. A new hire ships their first usable brief in week one instead of month three, a rule changes in one file rather than in five heads, and you can point at why a decision was made six months ago.
Mobility and fleet operations, SME finance and lending, hospitality, industrial and manufacturing. Built for multi-team operations where more than one person publishes.
Details
- On-page SEO pass across a defined page set
- Basics schema (Organization + WebPage/Article)
- 1 keyword gap report
For when a competitor gets named in an AI answer and you do not, or traffic sits flat while the page count keeps climbing. You get the schema that makes your pages readable to an answer engine, and a report that says which fix to make first.
Sports and media, software and technology services, mobility and fleet operations. Suited to sites that need to be cited by AI assistants, not only ranked.
Details
- Category-and-channel taxonomy setup
- Monthly newsletter cadence
- A handful of email templates
For when the newsletter stopped in month three, or nobody can say whether a given email is a receipt, an announcement, or marketing. Templates your team fills in without asking first, and a cadence that survives the person who set it up leaving.
Real estate and property platforms, SME finance publications, subscription and membership media. Built for teams sending both transactional and editorial email.
Details
- 4-6 pages (Home, About, Services up to 5 categories, Contact)
- Numbered sitemap + redirect map for the pages in scope
- One voice pass
- SEO basics (meta title/description per page)
For a launch, a rebrand, or a site where every page sounds like whoever happened to write it. One voice across the lot, built section by section, homepage last because it has to reference what the other pages actually ended up saying.
Automotive, retail and F&B groups, risk and compliance services, hospitality, and multi-entity conglomerates holding one voice across separate business lines.
Details
Real material first, drafting second.
The hard part is never the writing, it is getting substance out of the people who have it, so sourcing is its own workflow with its own gate. Then three shapes for written pieces, a separate set of rules for anything read aloud, and a confidentiality filter that runs before drafting rather than before publishing.
Details
Write the states nobody remembers.
An inventory of every string that already exists, which usually finds three words for the same action and a placeholder that reached production. Then the screens, and the states that ship as whatever the developer typed: empty, loading, partial, error, success.
The Full Workflow
- Content Strategy & Editorial
- SEO & AEO
- Newsletter & EDM
- Website Copy
- Editorial & Content Strategy + Search & Answer Visibility — An editorial layer feeding pages nobody can find is half a system. 10% off combined, matching tier.
- Website & Landing Copy + Search & Answer Visibility — New pages need on-page SEO the day they ship, not as an afterthought. 10% off combined, matching tier.
Fixed prices, quoted in USD against the scope you pick rather than published here. Tick what matches your problem and the number comes back with the scope it is attached to. The questions below go into why.
Mix tiers freely: Website & Landing Copy at Enterprise next to Search & Answer Visibility at Start-Up is a normal thing to buy. A mix loses only the matching-tier discount. The Full Workflow is the exception, always one tier across all four.
None appear on this page by design. Ask if you want references for your industry.
How it runs.
The same six steps, whichever discipline you buy. One round of changes is named up front, which is what keeps a fixed price fixed.- 01Brief
- 02Structure
- 03Draft
- 04One round
- 05Proof
- 06Handover
Questions.
How much does it cost?
Every line has a fixed price, and you get the figure in a quote rather than off a page. What moves it is scope: how many pages, how many rounds, how much of what you already have survives. A published price list would either be wrong for you or padded enough to be safe for me, and both are worse than asking. Tick the lines that match your problem, send it, and the number comes back with the scope it is attached to. Quotes are in USD, because most of this work is for clients across Southeast Asia and one currency is easier to compare than six. Paying in MMK, the rate is set at invoicing on that day's market rate: Myanmar's official and market rates differ enough that a rate quoted in advance would not be what you actually pay.
What is the difference between a package and a system?
A package is the work, finished: the articles, the pages, the audit, the emails. A system is how that work gets made, handed to your team: the workflows, the gates, the templates, the failure modes, and one configuration file you fill in with your own tools and approvers. Buy a package and you own that deliverable. Buy the system and your next hire produces one in their first week.
If I buy one system, does it need the others to work?
No. Every system ships complete, with the shared core it loads and every file its workflows name. Buy one and it runs on its own. Where two genuinely fit together the page says so and the discount applies, but that is an option, never a dependency you discover after paying.
Is anything free?
Three things, with no signup and no email capture. Two are on GitHub and one is a TCG spreadsheet in a public Google Drive folder, all listed on the resources page. The Search Visibility Audit is the audit half of the SEO and AEO system: it grades a site across five categories, scores three dimensions, and triages every finding to a severity, a week and an owner. The Four-Beat Checker reads a guide or how-to draft and tells you which of the four beats is missing and which single fix would do the most, and there is also a guided version of it that runs in your browser on this site. Both are complete packages rather than teasers, and opening either repository is the clearest way to see what a system actually looks like before you pay for one. The third is the TCG Inventory & Sales Tracker, a spreadsheet for card buyers and sellers that tracks cost, grading, market value, sales and profit in baht and kyat. It is free to use for your own collection or card business and not for resale.
Search Visibility AuditFour-Beat CheckerTCG Inventory & Sales Tracker
Who can use a system after we buy it, and does it expire?
The licence goes to the company on the invoice and its wholly-owned subsidiaries, not to a person or a seat, so any number of your staff and contractors can use it for your own work. It is perpetual for the version you bought: nothing renews, nothing switches off. You can modify your copy internally; you cannot resell it, publish it, or build a competing product out of it. There is no obligation on me to ship updates, so a system you bought two years ago reflects two-year-old practice, which is the trade for a licence that never expires.
How do I start, and what happens after I send an inquiry?
Tick what fits, send it, and nothing happens to your money. Within 1–3 business days you get back either questions or an order form with scope, price and dates on it. You sign that, the deposit clears, work starts. Nothing on this website is a contract. The order form is the first thing that is.
How does payment work?
Invoices go out once scope is agreed. A 60% deposit is due to begin the engagement, with the remaining balance due on delivery. Work does not start before the deposit clears, and final files are handed over once the balance is settled.
What payment methods do you accept?
Mobile wallets (KBZPay, WavePay) and bank transfer (KBZ Special Account, Yoma Flexi Everyday Account) for Myanmar-based payments. International transfer and other arrangements are available on request.
Do you work on retainers or one-off projects?
Both, and most people start with a project. You buy the build once, see whether we work well together, and only then decide about anything monthly. Where a package includes an ongoing cadence, such as a monthly newsletter, a recurring pulse report or a post schedule, that carries on as a retainer, quoted per month once the build is delivered.
What counts as a revision round?
Say you send notes on Monday, your colleague adds two more on Tuesday, and on Wednesday you remember a third thing. That is one round, not three, because I had not restarted work yet. The count moves when I begin acting on it, not when you hit send, so you can add to it or pull something back at no cost until then. Asking for a new page or a new channel partway through is not a revision. That is new scope, and it gets a price before it starts.
How long does an engagement take?
A Start-Up job is usually a week or two. Scale-Up runs three to five weeks. An Enterprise build is six to ten weeks, depending on how much already exists to work from. Every one of those assumes your feedback lands inside the window on the order form. A week of silence moves delivery by at least a week, which is arithmetic rather than a penalty. Real dates go on the order form; these are for planning.
Can I mix tiers across different packages?
Yes. Scale-Up website copy next to Start-Up email is a normal thing to buy, and three done-for-you disciplines at one matching tier earns 15% off. Systems work the same way, with their own 15% for two or more at one tier. The one exception is the Full Workflow bundle: a single tier across all four, never a mix, because what you are paying for there is the four running as one system rather than four suppliers who happen to share an invoice.
Who owns the work once it is delivered?
You do, once the balance is paid. Use it, change it, sell the business with it: the copy, the pages, the briefs, the reports, the rule files. Ownership moves on payment rather than on delivery, so files sent before the invoice clears are yours to review, not yet yours to publish. What stays mine is the method behind them: the templates and frameworks I build with, which I keep using for other clients.
Do you use AI to write this?
Yes, as part of the workflow, and openly. Nothing reaches you unread. Every deliverable is reviewed, edited and fact-checked by me, and I answer for it as my own work. Your confidential material is not used to train third-party models. The place AI actually earns its keep is not the drafting: it is the rule files and routers that let a new hire produce something on-brand in their first week.
What is not included?
If you need someone to build the site, run the ads, or press publish on your channels, that is not this. I work alongside whoever does. Also outside scope: image sourcing and licensing, translation, and legal or regulatory sign-off on anything you publish.
What if it is not working out?
Say so in writing and it ends. No notice period, no argument. You pay for work done to that date, and the deposit covers it up to its value. What you will not get back is the deposit itself once work has started, because it reserved time that cannot be resold after the fact.