What it is

Exera is a security and risk management firm that rebuilt its website around a new brand identity. The existing site structure had grown organically over the years and no longer matched how the business actually organized its services, which made it harder for visitors to find the right page and harder for the brand to present a coherent story.

What I built

Led the website revamp and sitemap rework end to end: restructured the navigation and information architecture to match the rebrand, rewrote page-level content to reflect the new positioning, and mapped the site's structure to how visitors actually search for security and risk management services rather than how the org chart happened to be organized internally.