Resources
Free Tools.
Two tools I published for anyone to use. Both are open repositories, with no signup, and each one carries its own licence.Audit packageSearch Visibility AuditA one-off audit of a site, graded across five categories and written up so a non-technical reader can act on it.
Draft checkerFour-Beat CheckerReads a guide or how-to draft and tells you which of the four beats is missing and which single fix would do the most.
What each one is forThe Search Visibility Audit is the audit half of my SEO and AEO work. It grades a site and writes the result up for a reader who is not technical. The score is deliberately out of 75, and The Denominator Nobody Checks explains why. If you want the audit done for you, the products page sets out how.The Four-Beat Checker reads a guide or how-to draft against the four beats I write guides to: the wrong question, the escape hatch, who actually uses it, and your turn to use it. It tells you which beat is missing and which single fix would help most. The thinking behind it is in the Content Strategy articles.There is also a free spreadsheet for card collectors on the free templates page.