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    <title>Writing on content and search</title>
    <link>https://kaungyemarn.com/blog</link>
    <description>Articles by Kaung Ye Marn on content strategy, search and answer visibility, collecting, and the business of doing the work.</description>
    <language>en</language>
    <lastBuildDate>Mon, 05 Oct 2026 09:38:12 GMT</lastBuildDate>
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    <managingEditor>kaungyemarn96@gmail.com (Kaung Ye Marn)</managingEditor>
    <webMaster>kaungyemarn96@gmail.com (Kaung Ye Marn)</webMaster>
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      <title>Writing on content and search</title>
      <link>https://kaungyemarn.com/blog</link>
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    <item>
      <title>A Card Collection Tracker That Dates Every Price</title>
      <link>https://kaungyemarn.com/blog/a-card-collection-tracker-that-dates-every-price</link>
      <guid>https://kaungyemarn.com/blog/a-card-collection-tracker-that-dates-every-price</guid>
      <pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A spreadsheet that stores a card's price and forgets when it was true will report the wrong total with total confidence. Two cards from my own inventory show how, and the free tracker I built to stop it.]]></description>
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      <category>Collecting</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
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      <title>Entity SEO for Companies Nobody Has Heard Of</title>
      <link>https://kaungyemarn.com/blog/entity-seo-for-companies-nobody-has-heard-of</link>
      <guid>https://kaungyemarn.com/blog/entity-seo-for-companies-nobody-has-heard-of</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A famous brand can survive one wrong sentence on its own site because thousands of other pages outvote it. A company nobody knows has no such cushion, and Super Seven Stars shows where to start.]]></description>
      
      <category>Entity SEO</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>The Constraint Test That Tells You Where to Spend Next</title>
      <link>https://kaungyemarn.com/blog/the-constraint-test-that-tells-you-where-to-spend-next</link>
      <guid>https://kaungyemarn.com/blog/the-constraint-test-that-tells-you-where-to-spend-next</guid>
      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Spending more only helps when money is the actual shortage. Six brands under one roof at Memories Group show why the same budget line can't fix an awareness problem, a conversion problem and a capacity problem at once.]]></description>
      
      <category>Resource Allocation</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>The Denominator Nobody Checks</title>
      <link>https://kaungyemarn.com/blog/the-denominator-nobody-checks</link>
      <guid>https://kaungyemarn.com/blog/the-denominator-nobody-checks</guid>
      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Every audit hands you a score and almost nobody asks what it was out of. The free search visibility audit stops at 75 on purpose, and the reason it was never rescaled to 100 is the most useful thing in the package.]]></description>
      
      <category>Measurement</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>The Brief Is the Only Part You Cannot Skip</title>
      <link>https://kaungyemarn.com/blog/the-brief-is-the-only-part-you-cannot-skip</link>
      <guid>https://kaungyemarn.com/blog/the-brief-is-the-only-part-you-cannot-skip</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A brief that lists deadlines and deliverables but never states the write order isn't a brief. Here's what Fluxion Tech got right by deciding that order first, and what it costs when a project skips deciding it.]]></description>
      
      <category>Planning &amp; Process</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>Who Owns the Sitemap?</title>
      <link>https://kaungyemarn.com/blog/who-owns-the-sitemap</link>
      <guid>https://kaungyemarn.com/blog/who-owns-the-sitemap</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Ask that question in a website project and you will be pointed at a developer. That answer is why the rebrand launches with a new typeface and the same navigation nobody could use.]]></description>
      
      <category>Information Architecture</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>The Search Result Nobody Clicks Anymore</title>
      <link>https://kaungyemarn.com/blog/the-search-result-nobody-clicks-anymore</link>
      <guid>https://kaungyemarn.com/blog/the-search-result-nobody-clicks-anymore</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Ranking first on Google still matters, but a growing share of the people looking for an answer never see the results page at all. Two projects show what optimizing for that actually looks like.]]></description>
      
      <category>AEO</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>What a Content System Actually Is</title>
      <link>https://kaungyemarn.com/blog/what-a-content-system-actually-is</link>
      <guid>https://kaungyemarn.com/blog/what-a-content-system-actually-is</guid>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Most people call a spreadsheet a content system. Here's what the real thing looks like when you need it to work across three projects at once.]]></description>
      
      <category>Content Strategy</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>The Case for Buying Fewer Cards</title>
      <link>https://kaungyemarn.com/blog/the-case-for-buying-fewer-cards</link>
      <guid>https://kaungyemarn.com/blog/the-case-for-buying-fewer-cards</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Most collections grow by accumulation until the total is impossible to justify. Here's the filter that keeps Burmese Jones Card Vault small on purpose.]]></description>
      
      <category>Collecting</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>Grow to Invest or Invest to Grow?</title>
      <link>https://kaungyemarn.com/blog/grow-to-invest-or-invest-to-grow</link>
      <guid>https://kaungyemarn.com/blog/grow-to-invest-or-invest-to-grow</guid>
      <pubDate>Thu, 13 Nov 2025 00:00:00 GMT</pubDate>
      <description><![CDATA[The question frames itself as a binary choice. Most organizations that actually sustain growth do not pick a lane. They oscillate. The real question is whether you can read the signal that tells you when to switch.]]></description>
      
      <category>Strategy</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
    </item>
    <item>
      <title>Can We Keep Up with the Rapid Rise of Micro-credentials?</title>
      <link>https://kaungyemarn.com/blog/can-we-keep-up-with-micro-credentials</link>
      <guid>https://kaungyemarn.com/blog/can-we-keep-up-with-micro-credentials</guid>
      <pubDate>Wed, 14 Aug 2024 00:00:00 GMT</pubDate>
      <description><![CDATA[Micro-credential offerings have grown faster in the past four years than in the two decades before them combined. The systems responsible for evaluating those credentials are not built for that pace.]]></description>
      
      <category>Education</category>
      <author>kaungyemarn96@gmail.com (Kaung Ye Marn)</author>
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